We encourage you to register with us in order to take advantage of Sherpa’s many personalization features. However, you may choose not to register and still have access to our Site. If you do not register, then the information we collect from you is limited. Like most websites, we log your IP address in order to help diagnose problems with our server, administer our Site and track usage statistics. If you reached our Site by clicking on a link or advertisement on another site, then we also log that information. This helps us to maximize our Internet exposure, and to understand the interests of our users. All of this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not individual reports.
In order to operate the site and provide you with information on products and services that may be of interest to you, we may collect profile information (i.e. information that could be used to contact you such as full name and email address), demographic information (e.g. zip code), public information such as user ratings and reviews from you. Please note that nowhere on our site do we knowingly collect profile information from children under the age of 18.
We use your profile information to help us efficiently manage activities on our site, to contact you when necessary, and to send you information, a newsletter, offers and other promotional materials for Sherpa’s or third parties’ goods or services. We carefully select the information we send to you and attempt to send you offers that are of value to you, such as discounts, exclusive offers or special promotional information. Our Site provides you with the option of declining to receive offers from Sherpa and Sherpa Partners by “opting-out” of receiving this type of communication. We may share your profile information with our agents, representatives, contractors and service providers so they can provide us with support services. These parties are prohibited from using your profile information for any other purpose. Your profile information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy, of Sherpa. We may also disclose specific information when we determine that such disclosure is necessary to comply with applicable law, to cooperate with law enforcement or to protect the interests or safety of Sherpa or other visitors to the Site. Please read the information below to learn how we may make some of your profile information accessible to the public via our Site or via other means.
When you register on our Site, you must enter a user name and password, as well as your full name, email address, your zip code (U.S. Residents) or the country in which you live, and possibly your age. Sherpa may request additional information that is not required for the registration process You may also link to other users on the Site if such users have made available certain information (such as reviews or comments) for viewing by other users. Your username, as well as the city and state or country in which you live will be displayed in comments and reviews written by you along with the content of those comments and reviews.
We have security measures in place to protect against the loss, misuse and alteration of the information under our control. Your information may be transferred to and maintained on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which you reside, and the countries in which these computer networks are located may not have privacy laws as protective as the laws in your country.
When you provide profile information on our site, you must enter a user name. You may also be given the chance to opt-out of receiving certain communications from us and third parties, as described above. We also give you the opportunity to opt-out of certain communications and/or modify profile information you have provided to us, by clicking on the Profile link and selecting those portions of your profile you would like to update. Please be aware the changes you make to your profile may take time to take affect on the public areas of the site. We thank you for your patience. After you submit personal information in connection with purchasing or reserving products or services, electing to receive communications or electing to participate in other programs offered or sponsored by third parties on the site, we may use such information to send you marketing emails. However, if we do so, we will provide a link that you can click on to opt-out of receiving subsequent marketing emails generated from the same such information. In many cases we will also provide opt-in boxes so that you can indicate your preferences before receiving marketing emails. Please note that changing or deleting your registration information, or otherwise opting-out of receipt of email communications from Sherpa will only change or delete the data in our database. These changes and deletions will not change or delete information that we may have already forwarded to third parties.
Last updated: July 24, 2006.